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Copy vs Content writing

The difference between copywriting and content writing is its purpose.

At Sky Methods, our team of talented writers offers SEO copywriting services and SEO content writing services, creating valuable, share-worthy content your audience cares about. We write for content marketing blogs, on multiple social media platforms, and email campaigns to drive your marketing strategy forward. We also make sure our client understands the ideal social media channel, content themes, blogging strategies, advertising approaches, and how and what to track in order to become highly successful.


Keywords & SEO




Think and figure out who your audience is. Who do you want to read your content writing? People reading your blogs, posts on your social media accounts, and posts on your professional networking sites can be three entirely different groups of people, so you should understand where your audience usually interacts with you.




Once you know your target audience you can do research to figure out what keywords your audience usually use. Keywords research is important for SEO content writing so that you can optimize your pages to be ranked high, allowing your target audience to find your page organically (without paid advertisement). Tools like the keyword tool, especially the Google AdWords keyword tool, is helpful for this step.




Make your decisions about what type/style of content you will be pushing out and from what platform (blog, social media, email series, etc).



Funnel Strategy

By implementing a funnel marketing strategy, you provide a purpose for each page of your website. Each of them must move the website visitor to the next page, until they ultimately reach the engagement page, where the call to action converts them into qualified leads.

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Content Writing


Blog Articles

B2B marketers who use blogs receive 67% more leads than those who do not, and blogs have been rated the 5th most trusted source for accurate online information. Blogs can help you develop an online presence, prove yourself an expert in the industry, and attract quality leads to all pages of your site. By integrating keyword planners into your blog writing team, your blog can also become a hotspot for your SEO copywriting, improving your website’s rank.



Blogs are a big part of the funnel strategy, too, and our SEO article writers understand and deliver content that satisfies both your reputation in the industry and your marketing plan.

Blog Example


Social Media Posts

3 billion people are using social media sites to engage with brands. More people follow more brands than celebrities on social networking websites. Social media engagement is one of today’s most powerful marketing tools. Successful social media campaigns can positively affect consumers’ attitudes toward your product, which will then positively affect their decisions to purchase and recommend it. Social media marketing is also relatively easy and cheap, as long as it is done right.

As a social media marketing agency, we at Sky Methods offer social media marketing services. We can guide you with social media management, social media optimization, as well as designing an appropriate social media branding and social media ads. We also provide social media analytics to see the progress of your social media marketing strategy.


If you’re not taking advantage of social media promotions and the social network, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Social media advertising is very powerful, and if you couple it with outstanding social media content, your presence in social media can drastically improve your brand’s reputation.

Go Viral

Newsletters & Campaigns

Your email marketing plan is the key to your small business growth. Stop sending emails blindly, or simply trusting web content writing services online.

Start seeing results with email marketing strategies that reach your audience and drastically improve user engagement.



Invest in your future. Write email campaigns that matter to your customers.




A whitepaper is an in-depth report or guide about a specific topic and the problems that surround it.
Whitepapers are often used as sales and marketing documents to entice or persuade potential customers to learn more about or purchase a particular product, service, technology, or methodology. With proper content writing, white papers can also boost your reputation in the industry, making you a trusted expert in the field.




Branding plays a critical role in marketing for all companies.